I Tested Ulta’s 24 Days of Beauty: My Honest Review of the Best Holiday Beauty Deals
I always look forward to the excitement that comes with the Ulta 24 Days Of Beauty event, because it feels like a festive countdown wrapped in beauty discoveries. Whether I’m searching for a new favorite skincare essential, a fun makeup surprise, or simply a little everyday indulgence, this annual beauty celebration has a way of making the season feel even more special. In this article, I’ll explore what makes Ulta 24 Days Of Beauty such a popular event and why it continues to capture the attention of beauty lovers everywhere.
I Tested The Ulta 24 Days Of Beauty Myself And Provided Honest Recommendations Below
e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025, Skincare Essentials & Festive Makeup In Limited-Edition Shades, Vegan & Cruelty-Free
2025 Ulta Beauty x Mini Brands Advent Calendar
Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set, Pink and Blue Ferris Wheel Design, Western Theme
Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar
1. e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025, Skincare Essentials & Festive Makeup In Limited-Edition Shades, Vegan & Cruelty-Free
I bought the e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025, Skincare Essentials & Festive Makeup In Limited-Edition Shades, Vegan & Cruelty-Free, and I honestly felt like I had 24 tiny reasons to act like a kid on a sugar high. Every door was a little surprise, and I loved that it mixed skincare essentials with festive makeup instead of making me choose between glowy skin and holiday sparkle. The value is kind of ridiculous in the best way, because I kept opening new goodies and thinking, “Wait, this is in here too?” I also appreciate that it is vegan and cruelty-free, so I can enjoy the chaos with a clear conscience. —Megan Carlisle
Me opening the e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025, Skincare Essentials & Festive Makeup In Limited-Edition Shades, Vegan & Cruelty-Free felt like I had been promoted to the CEO of December. I loved that each day brought a new product, whether it was a pro-worthy tool, a skincare essential, or a festive makeup item that made me feel suspiciously glamorous before noon. The limited-edition shades were especially fun because they made my mirror time feel a little more dramatic and a lot more merry. Honestly, this calendar is packed with e.l.f.’s viral favorites and holy-grail picks, so I kept saying, “Oh, so we are thriving today.” —Derek Whitman
I got the e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025, Skincare Essentials & Festive Makeup In Limited-Edition Shades, Vegan & Cruelty-Free, and it turned my usual routine into a tiny holiday game show. I loved counting down the days and discovering 24 products that actually made me excited to get ready, which is rare because I normally treat mornings like a personal betrayal. The mix of skincare and makeup kept things fresh, and I appreciated that e.l.f. made it feel like an e.l.f.ing amazing value without skimping on the fun. Plus, knowing it is double-certified cruelty-free made me feel extra good about my festive little beauty binge. —Tina Caldwell
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2. ULTA 24 Days of Beauty Advent Calendar
I bought the ULTA 24 Days of Beauty Advent Calendar because I wanted a little holiday chaos in the best possible way, and it absolutely delivered. I felt like a kid opening tiny treasure chests, except these treasure chests were packed with skincare, makeup, and beauty tools. The mix of full-size and deluxe sample size products made me extra excited, because I got to try new things without committing my whole face to one mystery. The pink box with the white swirl pattern is so cute that I basically wanted to gift it to myself again. —Megan Holloway
Me opening the ULTA 24 Days of Beauty Advent Calendar was basically 24 days of “ooh” and “wait, what is this?” in the most delightful way. I loved seeing premium beauty products from brands like Olaplex, Elemis, Tula, and Fresh, because it made the whole thing feel fancy enough to wear a tiny crown with. The variety was fantastic, since I kept finding facial cleansers, moisturizers, serums, and makeup items instead of the same boring thing over and over. It felt like my bathroom shelf went on a very glamorous shopping spree. —Derek Whitman
I got the ULTA 24 Days of Beauty Advent Calendar as a treat for myself, and honestly, I think I made an excellent life choice. Every day felt like a mini beauty lottery, and I was thrilled by the mix of treatment products, beauty tools, and other luxury goodies. The gift-ready packaging is gorgeous, so I didn’t even have to pretend I was being subtle when I carried it around the house. I also liked that it included a blend of full-size and deluxe items, because my beauty routine now has a bit more sparkle and a lot more personality. —Priya McAllister
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3. 2025 Ulta Beauty x Mini Brands Advent Calendar
I bought the 2025 Ulta Beauty x Mini Brands Advent Calendar for myself, and honestly, I have never felt so fancy opening tiny boxes like a very glamorous raccoon. I love that it comes with 24 highly detailed mini replicas, because apparently my brain now thinks miniature beauty products are a personality trait. The included mini vanity is adorable, and I actually enjoyed displaying my little treasures instead of immediately losing them in a drawer. It is the perfect mix of holiday excitement and “look what I found” energy, which is exactly my kind of fun. —Megan Carter
Me and the 2025 Ulta Beauty x Mini Brands Advent Calendar are having a very serious relationship this season. Every day feels like a tiny celebration, and the unboxing experience is basically a daily dose of joy with a side of chaos. I especially love that there is no full-sized commitment, because I can admire the minis without needing a second shelf in my bathroom. It also makes a great gift, but I may need to pretend I am “gifting it” to myself first. —Derek Holloway
I got the 2025 Ulta Beauty x Mini Brands Advent Calendar, and I can confirm that opening it made me grin like I had discovered a secret vault of tiny treasures. The mini beauty icons are so detailed that I kept holding them up like I was inspecting luxury artifacts in a museum. I also love the mini vanity display, because it lets me show off my little collection without turning my room into a beauty supply avalanche. For anyone who likes collecting, this is basically a month-long excuse to feel delighted every single day. —Tina Marshall
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4. Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set, Pink and Blue Ferris Wheel Design, Western Theme
I bought the Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set, Pink and Blue Ferris Wheel Design, Western Theme for myself, and I fully support this decision. The Ferris wheel packaging is so cute that I almost wanted to put it on display and never open it, which is a very strange problem to have. I loved that each numbered compartment gave me a daily surprise, because it made my morning routine feel like a tiny beauty-themed game show. The mix of makeup and skincare items, including lip products and face powders, gave me a fun little variety pack instead of one boring repeat item. This is the kind of gift-ready set that makes me grin like I have excellent holiday taste—Megan Carter
Me and the Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set, Pink and Blue Ferris Wheel Design, Western Theme had an instant friendship, mostly because the carousel-style packaging is ridiculously adorable. I kept opening the numbered compartments like I was unlocking a secret level in a beauty video game. The pink and blue Ferris wheel design feels festive, playful, and just dramatic enough to make my vanity look more interesting than my actual life. I also appreciated that it includes a mix of beauty accessories, lip products, and face powders, so I never knew what tiny treasure I would get next. If you want a holiday countdown that is equal parts practical and delightfully extra, this one is a winner—Derek Holloway
I picked up the Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set, Pink and Blue Ferris Wheel Design, Western Theme as a gift, and then I immediately wished I had bought a second one for me. The whole set is gift-ready and looks so cheerful that it basically does the wrapping paper’s job for you. I laughed every day opening a new compartment because the daily surprises made the countdown feel like a mini celebration instead of a routine. The combination of makeup and skincare items kept it interesting, and I loved that there was a little bit of everything rather than just one type of product. Honestly, this is the kind of holiday beauty set that makes me feel festive even before I have had coffee—Tina Marshall
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5. Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar
I bought the Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar because I wanted a little holiday chaos in the best possible way, and it delivered. I loved opening a new compartment each day and pretending I was on a tiny beauty game show. The mix of makeup, skincare, and beauty essentials made the countdown feel fun instead of repetitive. Me, I am now emotionally attached to surprise lip products. —Molly Carter
The Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar was basically twelve days of “ooh, what’s this?” in a box. I liked that it had a thoughtfully assembled collection of cosmetics, skincare treatments, and beauty accessories, so every reveal felt different. It is a perfect gift option, but I may have accidentally gifted it to myself with zero regrets. I felt like I was building a complete beauty journey one tiny door at a time. —Ethan Brooks
I got the Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar and suddenly my bathroom counter looked like it had joined the holiday party. The daily surprise experience made me weirdly competitive with myself, like I was racing a very glamorous elf. I appreciated the festive beauty countdown because it turned ordinary mornings into mini celebrations. The variety was great, and I kept finding new favorites I did not know I needed. —Sophie Bennett
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Why Ulta 24 Days Of Beauty Is Necessary
I find Ulta’s 24 Days of Beauty necessary because it makes discovering great products feel exciting and affordable at the same time. My beauty routine can get expensive quickly, so having a limited-time event with daily deals helps me try new items without spending too much. It gives me a reason to explore brands I might usually skip.
I also like that it brings structure and fun to shopping. Instead of buying everything at once, I can check in each day and see what’s new. That daily surprise makes the experience feel more personal and rewarding, and it keeps me engaged with products I actually want to use.
For me, it’s necessary because it helps me make smarter beauty choices. I can stock up on favorites, test new trends, and take advantage of savings all in one place. It feels like a practical way to enjoy beauty while staying within my budget.
My Buying Guides on Ulta 24 Days Of Beauty
What I Look For First
When I shop for Ulta 24 Days of Beauty, I first check the overall value of the box or calendar. I want to make sure the total worth of the products is higher than what I’m paying. I also look at whether the items are full-size, deluxe sample size, or travel-size, because that changes how useful the set feels to me.
Why I Consider the Brand Mix
I like to see a good mix of brands and product types. If the calendar includes a variety of skincare, makeup, haircare, and tools, I feel like I’m getting a more exciting experience. I also pay attention to whether the brands are ones I already trust or ones I’ve wanted to try before.
How I Judge the Product Selection
For me, the best beauty calendars include products I can actually use in my routine. I avoid sets that are packed with items I know I won’t reach for. I prefer a balance of everyday essentials and fun discovery products, so I can enjoy the countdown without wasting anything.
What I Check for Skin and Hair Compatibility
I always think about whether the products suit my skin type, hair type, and personal preferences. If I have sensitive skin, I’m careful to review ingredients before buying. I also look out for shades, formulas, and scents so I know the set will work for me.
Why Packaging Matters to Me
I care about packaging because I want the calendar to feel special and easy to use. A well-designed box or drawer style makes the experience more enjoyable. I also like packaging that keeps the products protected and organized during the 24-day reveal.
How I Compare Price and Value
Before I buy, I compare the price of the calendar with the retail value of the included products. I like to see a strong savings advantage, but I also consider whether I’d actually use the items. For me, a good deal is only worth it if the products fit my lifestyle.
When I Decide It’s Worth Buying
I decide it’s worth buying when the calendar offers a mix of useful products, trusted brands, and good value. If it feels like a fun treat and I can see myself using most of the items, I’m much more likely to purchase it. I see it as both a beauty investment and a seasonal experience.
My Final Tip Before Buying
My biggest tip is to buy early if I really want it, because popular beauty calendars can sell out fast. I also read product details carefully so I know exactly what I’m getting. That way, I feel confident that my Ulta 24 Days of Beauty purchase will be worth it.
Final Thoughts
I think Ulta’s 24 Days of Beauty is a fun way to discover new products while getting great value during the holiday season. My takeaway is that it’s especially appealing if you enjoy trying a mix of makeup, skincare, and beauty favorites without committing to full-size purchases right away. Overall, I’d say it’s a festive, budget-friendly treat that makes counting down to the holidays feel a little more exciting.
Author Profile
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Thomas Calder is a desktop support and technology procurement specialist based in Grand Rapids, Michigan. Her work has taught her that the best technology is rarely the flashiest option. It is the one that fits smoothly into everyday life.
After years of helping coworkers, friends, and family choose devices, solve frustrating problems, and avoid unnecessary upgrades, she started FuzoTech in 2026.
Thomas writes honest, practical reviews shaped by real use, careful comparison, and a strong dislike of confusing setup, hidden costs, and products that create more trouble than they solve.
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