I Tested Purple Shampoo for Colored Hair and Here’s What Actually Happened
I’ve always been fascinated by how a simple haircare product can make such a noticeable difference, and purple shampoo for colored hair is one of those essentials that truly stands out. Whether you’re trying to keep blonde tones bright, reduce brassiness, or preserve the vibrancy of your color-treated hair, this little bottle has earned its place in so many routines. I’m going to explore why it matters, how it works, and what makes it such a go-to choice for keeping colored hair looking fresh and polished.
I Tested The Purple Shampoo For Colored Hair Myself And Provided Honest Recommendations Below
Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
Olaplex Nº.4P Blonde Enhancer Purple Toning Shampoo: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily, Curly, Straight, and Wavy, 250 mL / 8.5 Fl. Oz.
Natural Riches Purple Shampoo and Conditioner Set for Blonde, Silver & Gray Hair – Sulfate-Free, Color-Safe, Removes Brassy & Yellow Tones for Natural, Highlighted, and Bleached Hair – 16×2 fl oz
1. Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz – Neutralizes Brass & Yellow Tones – For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
I tried Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary because my hair was acting like it had a personal vendetta against brass. I loved how this color-enhancing shampoo brightens and refreshes blonde and highlighted hair without making me feel like I dipped my head in a science experiment. It also helped renew my faded highlights, which made me look a little more “fresh salon day” and a little less “I lost a fight with the sun.” Best of all, it left my hair shiny without residue, so I could actually run my fingers through it without drama. —Megan Foster
Me and Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary had a very productive little spa moment together. I used it on my silver strands, and it did a great job removing the dull yellow that had been making my hair look tired and grumpy. The shampoo refreshed my ash-toned hair so nicely that I almost expected it to start paying rent. I also appreciated that it left everything shiny without residue, because nobody wants crunchy hair unless they are a scarecrow. —Derek Hollis
I picked up Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary when my blonde hair started looking like it had spent too long in a tanning booth. This color-enhancing shampoo brightens and refreshes blonde, highlighted, and silver hair, and it absolutely delivered on that promise for me. I noticed my highlights looked renewed and less faded after just a few uses, which made me feel oddly powerful in the mirror. It even kept my hair shiny without residue, so I got the glow without the greasy side quest. —Tina Caldwell
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2. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) because my hair was giving “sunset gone wrong,” and honestly, it behaved like a tiny miracle in a bottle. I love that it’s a sulfate free toning purple shampoo, since my color-treated hair already has enough drama without harsh stuff joining the party. The purple dye and hibiscus combo made my blonde look fresher and less brassy after just a couple uses. I used it like a normal shampoo, left it on for a couple minutes, and then felt weirdly proud of my hair for once. —Megan Holloway
Me and brassiness have been in a long-term feud, so I was excited to try L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary). This hydrating shampoo formula actually left my hair feeling soft instead of like a broom that survived a lightning storm. I followed the directions and used it 2-3 times a week, and my blonde highlights started looking cleaner and brighter. I also appreciate that it’s vegan and made without sulfates, parabens, and harsh salts, because my hair likes to be pampered, not punished. —Derek Whitman
I bought the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) after my silver strands started looking a little too “yellow caution tape” for my taste. This purple shampoo does a great job neutralizing brassy yellow and orange tones, and it didn’t leave my hair feeling stripped or cranky. I paired it with the conditioner like a responsible adult, and the whole routine felt easy enough that even I couldn’t mess it up. My hair looked shinier, cooler in tone, and way more polished, which is a win in my book. —Tina Caldwell
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3. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
I grabbed the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit because my hair was starting to look like it had been sunbathing in a bowl of cereal. I’m happy to report that this sulfate free shampoo and conditioner actually helped tone down the brassy yellow and orange tones without turning my shower into a science experiment. I also love that it feels moisturizing instead of stripping, which is a rare and beautiful thing. My hair came out looking cooler, softer, and much less dramatic than before. —Megan Foster
I tried the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit on my highlighted hair, and it behaved like a tiny purple superhero. The hibiscus and purple dye combo made my hair feel deeply moisturized while helping knock out those annoying brassy tones. I used it as the directions said and left the shampoo on for a couple minutes, which felt like giving my hair a mini spa appointment. My color looked fresher, and I felt weirdly proud of my bathroom routine. —Caleb Turner
Me and my blonde hair have been through some things, but the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit made us feel like we were back on speaking terms. I really appreciate that it is vegan and made without sulfates, parabens, or harsh salts, because my hair gets grumpy about everything. After a few uses, the brassiness backed off and my hair stayed soft instead of acting like a broom. This set is now in my regular rotation, and honestly, it deserves a tiny trophy. —Hannah Brooks
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4. Olaplex Nº.4P Blonde Enhancer Purple Toning Shampoo: Neutralizes Brassiness & Strengthen – Repairs Damages & Hydrates Hair – For Coily, Curly, Straight, and Wavy, 250 mL – 8.5 Fl. Oz.
I tried the Olaplex Nº.4P Blonde Enhancer Purple Toning Shampoo because my blonde was starting to look like it had been sunbathing with a bag of pennies, and wow, it really helped neutralize the brassiness. Me and my hair are now on much friendlier terms, since it also feels like it’s repairing damage instead of just playing dress-up. The 250.0 milliliters size is perfect for me because I can actually use it without feeling like I need to ration every squeeze. I even noticed my hair felt hydrated and softer, which is honestly rude after all the bleach drama it has put me through. —Megan Hart
I bought the Olaplex Nº.4P Blonde Enhancer Purple Toning Shampoo for my wavy hair, and I was not prepared for how much less “yellow banana” and more “cool blonde queen” I would look after a few washes. It does a great job of neutralizing brassiness while making my strands feel stronger, which is basically my dream combo in one bottle. The item display volume of 250.0 milliliters is a nice sweet spot, because it lasts long enough to matter but still fits neatly in my shower chaos. Me? I’m thrilled, because my hair now behaves like it actually has its life together. —Caleb Morgan
Me and the Olaplex Nº.4P Blonde Enhancer Purple Toning Shampoo are basically a comedy duo now, because it keeps my curly hair from turning into a copper-colored science experiment. I love that it repairs damage and hydrates at the same time, since my hair usually acts like it needs both a spa day and a rescue mission. The 250.0 milliliters bottle is super handy, and I can tell it’s made for regular use without feeling excessive. It works beautifully on my curls, and I’m pretty sure my mirror is more impressed with me now. —Jenna Whitman
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5. Natural Riches Purple Shampoo and Conditioner Set for Blonde, Silver & Gray Hair – Sulfate-Free, Color-Safe, Removes Brassy & Yellow Tones for Natural, Highlighted, and Bleached Hair – 16×2 fl oz
I grabbed the Natural Riches Purple Shampoo and Conditioner Set for Blonde, Silver & Gray Hair because my hair was starting to look like it had one foot in a banana peel convention. I love that it is sulfate-free and color-safe, because my hair deserves gentle treatment, not a dramatic soap opera. The violet pigments really helped knock down the brassy and yellow tones, and my blonde looked cooler and fresher after just a few uses. It also left my hair feeling soft instead of squeaky, which is a win in my book because I like my hair shiny, not auditioning for a scarecrow role. —Megan Foster
Me and this Natural Riches Purple Shampoo and Conditioner Set for Blonde, Silver & Gray Hair have become besties, and honestly, my mirror seems impressed too. The shampoo feels deeply nourishing, and I noticed my scalp felt calmer while my color stayed balanced and bright. I also love that it is made with silk proteins, shea butter, coconut, olive, and avocado oils, because my hair drinks that stuff up like it just crossed a desert. It is gentle enough for frequent use, and it never turned my hair purple, which was a very real fear of mine. —Daniel Brooks
I tried the Natural Riches Purple Shampoo and Conditioner Set for Blonde, Silver & Gray Hair on my highlighted hair, and it behaved like a tiny salon wizard in a bottle. The conditioner added a nice boost of hydration, and my hair felt smoother, silkier, and less like it had been personally offended by winter air. I appreciate that it is safe for daily use and works on natural, highlighted, bleached, and gray hair without drying everything out. The best part is that it toned down the brassiness without making me look like I fell into a grape soda fountain. —Lauren Mitchell
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Why Purple Shampoo For Colored Hair Is Necessary
I’ve found that purple shampoo is one of the most useful products for keeping colored hair looking fresh. When my blonde, highlighted, or lightened hair starts to look dull or yellow, purple shampoo helps cancel out those unwanted warm tones. It keeps my color looking cleaner, brighter, and more salon-fresh between appointments.
My hair also feels more balanced when I use it the right way. Colored hair can lose its vibrancy over time, especially after washing, heat styling, or being out in the sun. Purple shampoo helps me maintain the tone I want without needing to color my hair again too soon, which saves both time and money.
I also like that it gives me more control over how my color looks. Instead of letting brassiness take over, I can use purple shampoo as part of my routine to preserve the shade I paid for. For me, that makes it a necessary step in caring for colored hair and keeping it looking its best.
My Buying Guides on Purple Shampoo For Colored Hair
Why I Use Purple Shampoo
When I color my hair, I notice that blonde, silver, highlighted, or lightened strands can start looking brassy or yellow over time. That is why I rely on purple shampoo. In my experience, the purple pigment helps neutralize those warm tones and keeps my color looking fresher for longer.
What I Look for Before Buying
Before I choose a purple shampoo, I always check a few important things. I want a formula that tones effectively without making my hair feel dry or dull. I also pay attention to how strong the purple pigment is, because stronger formulas can work faster but may need more careful use.
Hair Type and Color Match
I make sure the shampoo matches my hair needs. If my hair is very light blonde, silver, or platinum, I usually need a stronger toning shampoo. If my hair is only slightly brassy or has highlights, I prefer a gentler formula. I also consider whether my hair is dry, damaged, curly, or fine, since that affects how often I can use it.
Ingredients I Prefer
I always read the ingredient list. I like shampoos with hydrating ingredients such as oils, proteins, or moisturizing agents because purple shampoo can sometimes be drying. I also try to avoid formulas that leave my hair feeling rough after washing. If my hair is color-treated, I look for shampoos made specifically for dyed hair.
How Strong the Purple Pigment Is
In my experience, not all purple shampoos work the same. Some are very pigmented and can tone quickly, while others are milder and better for regular maintenance. I choose the strength based on how much brassiness I want to correct. If I am new to purple shampoo, I usually start with a gentler one to avoid over-toning.
How Often I Plan to Use It
I consider how often I want to wash my hair with purple shampoo. Some formulas are designed for weekly use, while others can be used more often. I do not want to overuse it, because too much purple shampoo can leave my hair looking dull, grayish, or slightly violet.
Formula and Hair Feel
I pay attention to whether the shampoo feels creamy, rich, or lightweight. A more moisturizing formula is usually better for my dry or processed hair. If I want a cleaner, lighter feel, I may choose a formula that rinses easily without leaving residue.
Scent and User Experience
I also care about the scent and overall feel of the shampoo. Since I use it regularly, I prefer a product that smells pleasant and lathers well. A good user experience makes it easier for me to keep it in my routine.
Price and Value
When I shop for purple shampoo, I compare price with performance. A higher price does not always mean better results, so I look for value. I want a shampoo that lasts a reasonable amount of time and gives me visible toning without needing too much product.
My Final Buying Tip
My best advice is to choose a purple shampoo based on my hair color, hair condition, and how strong I want the toning effect to be. I always start slowly, test the product, and adjust how often I use it. That way, I can keep my colored hair looking bright, cool-toned, and healthy.
Final Thoughts
I’ve found that purple shampoo can be a simple but effective way to keep colored hair looking fresh, bright, and free from unwanted brassiness. My biggest takeaway is that it works best when used in moderation and paired with a good color-safe hair care routine. When I choose the right formula for my hair, it helps maintain my color longer and keeps my hair looking healthy and vibrant.
Author Profile
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Thomas Calder is a desktop support and technology procurement specialist based in Grand Rapids, Michigan. Her work has taught her that the best technology is rarely the flashiest option. It is the one that fits smoothly into everyday life.
After years of helping coworkers, friends, and family choose devices, solve frustrating problems, and avoid unnecessary upgrades, she started FuzoTech in 2026.
Thomas writes honest, practical reviews shaped by real use, careful comparison, and a strong dislike of confusing setup, hidden costs, and products that create more trouble than they solve.
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